Logan Paul Net Worth: 2026 Wealth Breakdown

Logan Paul Net Worth: 2026 Wealth Breakdown

Logan Paul net worth is widely estimated at about $150 million in the latest public wealth trackers, but that number should be treated as an estimate, not a bank balance. Paul’s money is tied to several moving parts: creator earnings, WWE appearances, boxing events, podcast sponsorships, merchandise, real estate, and especially his stake and role in Prime Hydration.

This guide gives a full 2025–2026 wealth breakdown for Logan Paul. It covers his latest estimated net worth, how his 2026 figure compares with 2025, where his income comes from, what businesses he is connected to, how his career changed from Vine and YouTube to WWE and consumer products, what assets are public, how he ranks among creators, and why different sources often show different numbers.

The key point is simple: Logan Paul is rich, but most of his wealth is not simple cash. A large part of his value depends on private business estimates, brand strength, and future earnings.

Quick Answer: Logan Paul Net Worth

Logan Paul is an American YouTuber, podcaster, professional wrestler, boxer, and entrepreneur. His latest widely published estimated net worth is about $150 million.

His biggest wealth drivers are Prime Hydration, social media, WWE, boxing, podcasting, brand deals, and merchandise. Estimates vary because Prime is a private company, WWE contract terms are not fully public, boxing payouts include undisclosed pay-per-view shares, and net worth is not the same as cash.

Net Worth Snapshot Table

CategoryDetails
Full nameLogan Alexander Paul
Known as / nicknameLogan Paul, “The Maverick”
Estimated latest net worthAbout $150 million
Estimated 2025 net worthAbout $150 million
Change in dollars$0 based on the same public headline estimate
Change in percentage0% based on the same public headline estimate
Main wealth sourcePrime Hydration, creator income, WWE, boxing, podcasting, merchandise
CountryUnited States
IndustryCreator economy, sports entertainment, consumer products
Age31
BirthdayApril 1, 1995
BirthplaceWestlake, Ohio, U.S.
NationalityAmerican
Last updatedMay 6, 2026
Confidence levelMedium
Reason for confidence levelPublic career earnings and major business roles are well known, but Prime ownership value, taxes, private investments, contract bonuses, debt, and exact asset values are not fully public.

Basic Info

ItemDetails
Full nameLogan Alexander Paul
NicknameThe Maverick
Age31
BirthdayApril 1, 1995
BirthplaceWestlake, Ohio
NationalityAmerican
ProfessionCreator, podcaster, WWE wrestler, boxer, entrepreneur, actor
Known forYouTube, Vine, Impaulsive, WWE, boxing, Prime Hydration
Main industryEntertainment and creator-led consumer brands
Public statusPublic figure

Logan Paul first became known through short-form comedy videos and later built a large YouTube audience. His public career has since moved far beyond YouTube. He now works across sports entertainment, beverage branding, podcasting, live events, and consumer products.

Family and Personal Life

Logan Paul was born to Pamela Ann Stepnick and Gregory Allan Paul. His younger brother is Jake Paul, who is also a creator, boxer, and entrepreneur. Logan and Jake grew up in Ohio and later became two of the most commercially successful internet personalities in the United States.

Logan Paul married Danish model Nina Agdal in Italy in August 2025 after their 2023 engagement. The couple welcomed their first child, a daughter, in September 2024. Because a child is involved, this article avoids unnecessary private details.

Public family facts are relevant because the Paul brothers’ careers overlap in boxing, media, investments, and creator-led business. Still, exact family financial arrangements, private homes, and non-public personal details are not included here.

Education

Logan Paul attended Westlake High School in Ohio. He was active in sports, especially wrestling and football. Public profiles report that he was a standout high school athlete and qualified for the Ohio state wrestling tournament.

He later attended Ohio University, where he studied engineering-related coursework before leaving college to pursue social media full time. Reliable public details suggest he did not complete a degree.

His education did not directly create his fortune in the traditional way. Instead, his school years helped shape two parts of his later career: performance and athletics. His wrestling background made his move into WWE more believable, while his early interest in video helped him build a creator career before social media became a mature industry.

Early Life and Background

Logan Paul grew up in Westlake, Ohio, near Cleveland. He started making videos at a young age and later gained early traction on Vine, the short-form video platform that helped launch many creator careers in the 2010s.

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Before fame, Paul was not known as a traditional actor, athlete, or business executive. His first real career step was building an audience online. That audience became the asset that powered almost everything else: YouTube ad income, brand deals, merchandise, live events, boxing sales, WWE attention, podcast revenue, and eventually Prime.

His major turning point came when he moved from college into full-time content creation. That was risky at the time because creator careers were less proven than they are now. The bet worked, but it also brought challenges, including public criticism, platform pressure, and the need to rebuild trust after controversy.

Career Timeline

YearMilestoneWhat happenedNet worth impact
1995BirthLogan Paul was born in Westlake, Ohio.No wealth impact
2013High school sports profileHe gained recognition as a high school athlete in football and wrestling.Helped later WWE credibility
2013–2014College periodAttended Ohio University before leaving to focus on social media.Career risk that led to creator upside
2014–2016Vine breakoutBuilt a large following through short-form comedy videos.Created first major audience asset
2015–2017YouTube growthShifted audience from Vine to YouTube and other platforms.YouTube ads, brand deals, and merch grew
2017Forbes creator attentionRanked among high-earning YouTube creators.Raised market value for sponsors
2018Major controversyFaced global backlash over a Japan forest video.Hurt reputation and brand safety
2018Impaulsive launchStarted the Impaulsive podcast.Opened long-term ad and media revenue
2018–2019KSI boxing eventsFought KSI in amateur and professional bouts.Added live-event and pay-per-view income
2021Mayweather exhibitionFaced Floyd Mayweather Jr. in a major exhibition.Likely one of his biggest event paydays
2022Prime Hydration launchCo-founded Prime with KSI.Became a major paper-wealth driver
2022WWE contractSigned with WWE after earlier appearances.Added recurring sports entertainment income
2023WWE renewalRe-signed with WWE on a multiyear deal.Improved earnings stability
2023Prime sales surgePrime was reported to be on track for over $1 billion in annual sales.Major boost to business valuation narrative
2023WWE U.S. ChampionWon the WWE United States Championship at Crown Jewel.Increased wrestling brand value
2024Lunchly launchJoined MrBeast and KSI in launching Lunchly.Added consumer-product exposure
2024Prime scrutinyPrime faced legal, caffeine, and trademark attention.Created brand risk
2025Forbes Top CreatorsForbes ranked Paul No. 15 on its 2025 Top Creators list.Confirmed continued earning power
2025MarriageMarried Nina Agdal in Italy.Personal milestone, not a wealth driver
2025Anti Fund roleLogan Paul joined Anti Fund as a general partner.Added venture capital exposure
2026Current profileRemains active in WWE, media, business, and investing.Supports continued $150 million estimate

Businesses and Ownership

Logan Paul’s wealth is not built from one paycheck. It is a portfolio of creator-led businesses and public-facing ventures.

Prime Hydration

Prime is the biggest business name tied to Logan Paul. The beverage brand was founded by Logan Paul and KSI and works with Congo Brands. Prime sells hydration drinks, energy drinks, powders, and related products.

Prime’s value is hard to pin down because it is private. Public reports have discussed huge 2023 sales and later slower demand in some markets, especially the U.K. This matters because a private consumer brand can make founders look much richer on paper when sales are booming, then less rich if growth slows.

Paul’s exact stake has not been confirmed in audited public filings. Some online estimates claim a specific percentage, but those should be treated carefully unless supported by official documents. The safest statement is that Paul is a co-founder and public face of the brand, and Prime is likely a major part of his estimated wealth.

Impaulsive

Paul launched the Impaulsive podcast in 2018. The show creates revenue through advertising, sponsorships, YouTube views, and brand partnerships. Its value also supports Paul’s public profile because it gives him a long-form platform outside short videos.

Maverick Brand and Merchandise

Paul has used the “Maverick” identity for clothing and merchandise. Creator merch can be highly profitable when tied to a large fan base, but current revenue is not publicly broken out.

WWE

Paul signed with WWE in 2022 and later re-signed on a multiyear deal in 2023. WWE has not publicly disclosed the full financial terms. His wrestling income likely includes appearance fees, match compensation, merchandise participation, bonuses, and sponsorship-related upside.

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Boxing

Paul has earned money through boxing events, including fights involving KSI, Floyd Mayweather Jr., and other crossover boxing cards. Boxing pay can include guaranteed purse money, pay-per-view upside, sponsorship, and event-related promotion.

Lunchly

In 2024, Paul joined KSI and MrBeast in launching Lunchly, a packaged lunch product that combined creator-led brands such as Prime and Feastables. Lunchly added another consumer product to Paul’s business universe, but its long-term value is not clear from public data.

Anti Fund

In December 2025, Anti Fund announced that Logan Paul joined as a general partner as the firm closed an oversubscribed $30 million fund and reported more than $65 million in assets under management. This does not mean Paul personally gained $65 million. It means he joined a venture platform managing that level of capital.

Logan Paul Net Worth 2025 vs Latest Net Worth

YearEstimated net worthDollar changePercentage changeMain reason for change
2025About $150 millionPrime, WWE, creator earnings, podcast, boxing, merchandise
2026 latest estimateAbout $150 million$00%Public headline estimate stayed flat while business values remain private

The headline estimate for Logan Paul did not clearly increase from 2025 to 2026 in the most widely cited public net worth tracker. That does not mean his actual wealth stayed exactly the same. It means public sources have not provided enough confirmed new financial data to justify a more exact change.

His wealth may have moved in both directions. On the positive side, he remained active in WWE, continued to benefit from Prime’s brand reach, joined Anti Fund, and stayed relevant across media. On the negative side, Prime faced slower sales reports in some markets and legal or regulatory scrutiny, which could affect how investors value the brand.

Because Prime is private, the biggest possible swing in Logan Paul’s net worth is not visible in daily market prices.

Wealth High and Low

Logan Paul’s highest widely published net worth estimate is about $150 million. That estimate likely reflects the combined value of his creator career, Prime-related wealth, WWE and boxing earnings, podcasting, merchandise, and assets.

His lowest recent net worth is harder to state because public sources do not publish a clean audited annual balance sheet. Before Prime became a major brand, Logan Paul was commonly valued far lower in entertainment wealth estimates. Those older figures were based mostly on YouTube, sponsorships, merchandise, and boxing rather than large private-company upside.

If his wealth were shown as a graph, the line would likely have three major phases:

  1. Creator growth phase: Vine and YouTube built his first millions.
  2. Reputation and rebuild phase: The 2018 controversy likely hurt brand value, but boxing and podcasting helped rebuild earnings.
  3. Business-owner phase: Prime changed his wealth profile from “high-earning creator” to “creator with private company upside.”

The biggest reason the graph is hard to draw is Prime. Private companies do not trade every day like public stocks, so their value is based on revenue, growth, margins, buyer interest, and market conditions.

Income Sources

Income sourceEstimated valueFrequencyReliabilityNotes
Prime Hydration equity and promotionUnknown; likely major paper-wealth driverOngoingMediumCo-founder and public face; exact stake and valuation not publicly confirmed
Forbes 2025 creator earningsAbout $10 million gross earningsAnnual estimateHighForbes ranked him No. 15 on its 2025 Top Creators list
WWEUndisclosed; likely seven figures annually or per contract cycleContract and appearancesMediumWWE confirmed contract status, but not full pay
BoxingEvent-based; reported purses and PPV upside varyOccasionalMediumKSI rematch purse was publicly reported; Mayweather event had reported PPV upside
Impaulsive podcastUndisclosedOngoingMediumLikely includes sponsorships, ads, and YouTube monetization
YouTube ad revenueUndisclosed; lower than peak but still meaningfulMonthlyMediumChannel remains large, but exact RPM and revenue are private
Brand deals and sponsorshipsUndisclosedCampaign-basedMediumValue depends on reputation, reach, and category
Merchandise / MaverickUndisclosedProduct-basedLow to MediumHistorical importance is clear; current revenue is not public
LunchlyUnknownOngoingLowNewer venture; public sales and ownership details limited
Real estatePublic sale/listing values in some casesAsset-basedMediumSome past property transactions have been reported
Investments / Anti FundUnknown personal valueLong-termLow to MediumRole is public; personal economics are private
Acting / media appearancesSmaller compared with business venturesOccasionalLowNot likely a main wealth driver now

Property and Assets

Logan Paul has been tied to several public real estate moves, but exact current ownership should be treated carefully.

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He previously owned a large home in the Encino area of Los Angeles, which was reported sold in 2022. He also bought a California ranch property connected to Timothy Leary history. Later, he moved his main base to Puerto Rico and has been associated with high-end property in Dorado.

In 2025, reports said Paul was listing a Puerto Rico mansion for about $14 million and had bought another nearby home. Those reports are useful for understanding his lifestyle and asset level, but they should not be treated as a full real estate portfolio.

This article does not publish exact addresses. Public figures can have real estate reported in the media without needing sensitive location details repeated.

Lifestyle

Logan Paul’s lifestyle is public-facing but not always easy to separate from content. He has shown luxury cars, travel, expensive collectibles, and high-end homes in videos and interviews. He also built podcast and content spaces that double as business assets.

His spending appears to match a creator-entrepreneur profile: homes, production spaces, travel, cars, fitness, combat sports training, and brand-building. However, luxury content can exaggerate real wealth because some items may be leased, sponsored, borrowed, used for videos, or purchased through business entities.

Paul has also been involved in charitable moments and public causes, though philanthropy is not the main source of his public financial profile.

Controversies and Legal Issues

Logan Paul’s wealth story includes major controversies that affected his reputation and business risk.

Japan forest video

In early 2018, Paul faced global backlash after posting a video from Japan’s Aokigahara forest that showed an apparent suicide victim. He removed the video and apologized. The incident damaged his reputation, affected brand safety, and became a major turning point in his career.

CryptoZoo

Paul was heavily criticized over CryptoZoo, an NFT-related project that buyers said failed to deliver as expected. A class-action lawsuit was filed in 2023. Reports in late 2025 said a federal judge dismissed the case against Paul. Even with that outcome, CryptoZoo remains an important reputation issue because it shaped public trust around his business judgment.

Prime caffeine and youth marketing concerns

Prime Energy faced scrutiny because of its caffeine content and popularity among young fans. In 2023, Senator Chuck Schumer asked the FDA to investigate concerns around Prime Energy. This did not mean Paul was found personally liable, but it did increase regulatory and brand risk.

Prime trademark and beverage disputes

Prime has also faced legal disputes, including trademark-related claims involving the U.S. Olympic and Paralympic Committee and litigation involving rival hydration brands connected to Lionel Messi’s Más+ brand. These cases matter because legal costs and brand disputes can affect a private company’s value.

The balanced takeaway: controversies have hurt Paul’s reputation at times, but they have not stopped his ability to earn. In some cases, his career rebounded because he shifted from pure YouTube content into boxing, WWE, podcasting, and products.

Ranking

Logan Paul is not on a major official billionaire list. He is a millionaire, not a confirmed billionaire.

His most useful ranking context is in the creator economy. Forbes ranked him No. 15 on its 2025 Top Creators list, with reported earnings of about $10 million for the April 2024 to April 2025 measurement period. That ranking counted earnings, not total net worth or private equity value.

He also appeared on earlier Forbes highest-paid YouTube creator lists, including 2017, 2018, and 2021. That shows he has been a top creator earner across multiple eras, not just a one-year viral celebrity.

There is no official “richest WWE celebrity crossover star” ranking from a primary source, but Paul is clearly among the highest-profile creator-athlete business figures in the U.S.

Comparison With Similar People

PersonEstimated net worthMain source of wealthIndustryWho is richer?Reason
Logan PaulAbout $150 millionPrime, YouTube, WWE, boxing, podcastingCreator / sports entertainmentDiversified creator-business wealth
Jake PaulAbout $200 millionBoxing, creator income, promotions, investmentsBoxing / creator economyJake PaulJake’s boxing payouts and business ventures are estimated higher
KSIAbout $100 millionYouTube, Prime, music, boxing, Sidemen venturesCreator / music / boxingLogan PaulLogan’s public estimate is higher, though Prime stake values are uncertain
MrBeastAbout $2.6 billion in some wealth estimatesBeast Industries, YouTube, FeastablesCreator / consumer productsMrBeastBeast Industries valuation drives a much higher estimate
Floyd Mayweather Jr.About $400 million or more in common estimatesBoxing purses, promotions, investmentsBoxingMayweatherDecades of elite fight purses and PPV income
KSI / Logan business pairNot a person rankingPrime HydrationBeverage / creator economyNot applicablePrime is a shared business driver
Ryan GarciaFar lower than Logan in common estimatesBoxing purses and endorsementsBoxingLogan PaulLogan’s business ownership and creator income are broader
John CenaOften estimated below Logan in public trackersWWE, acting, endorsementsWrestling / filmLogan Paul in common estimatesCena has long career earnings, but Logan has creator and Prime upside

Comparison tables are useful, but all private-person net worth comparisons should be read as estimates. The most reliable data usually comes from public company filings, official sports purses, court documents, or major financial publications. Most celebrity net worth numbers are modeled, not audited.

Why Net Worth Estimates Differ

Logan Paul’s net worth estimates differ for several reasons.

First, Prime is private. Without public filings, nobody outside the company and its investors can fully verify revenue, profits, debt, equity splits, or valuation.

Second, gross income is not net worth. Forbes creator earnings measure annual income before some taxes, fees, staff, production costs, and business expenses. Net worth tries to measure assets minus liabilities.

Third, boxing payouts are complicated. A fighter may have a guaranteed purse, but the real total can include pay-per-view shares, sponsors, bonuses, and delayed payments.

Fourth, WWE contracts are private. Public reports can confirm contract status, but not every bonus, merchandise term, or appearance fee.

Fifth, taxes matter. A creator can earn millions in gross revenue but keep far less after federal taxes, state or territory rules, management fees, legal costs, business expenses, and investments.

Sixth, brand value changes quickly. If Prime sales rise, Paul’s paper wealth may rise. If sales slow or lawsuits increase, estimated value may fall.

Finally, net worth is not cash in the bank. It includes homes, private equity, companies, collectibles, and future earning power. Those assets may be illiquid, meaning they cannot be quickly turned into cash without a sale.

How We Estimated Logan Paul Net Worth

This article uses a conservative public-information method:

  1. Start with the latest widely cited public net worth estimate of about $150 million.
  2. Cross-check that estimate against Forbes creator earnings, which measure annual gross income but not total wealth.
  3. Add context from known income streams: WWE, boxing, YouTube, podcasting, sponsorships, merchandise, and consumer products.
  4. Treat Prime as a major but uncertain private-company asset.
  5. Avoid assigning an exact Prime stake value because no audited public filing confirms Paul’s personal ownership economics.
  6. Include public real estate reports only as asset context, not as a full balance sheet.
  7. Avoid assuming that reported business revenue equals Logan Paul’s personal income.
  8. Avoid treating gross fight purses, brand revenue, or company sales as take-home cash.

The result is an estimate, not a guarantee. The most reasonable current public estimate remains about $150 million, with a medium confidence level.

Latest Updates

Update typeLatest public information
Most recent wealth estimateCelebrityNetWorth listed Logan Paul at about $150 million in a March 2026 update.
Most recent creator rankingForbes ranked Logan Paul No. 15 on its 2025 Top Creators list.
Most recent business updateAnti Fund announced in December 2025 that Logan Paul joined as a general partner.
Most recent Prime contextPublic reports continue to show Prime as a major brand, but with slower sales in some markets and ongoing legal disputes.
Most recent career updateWWE lists Paul as an active performer, with major matches and championship storylines in recent years.
Date of latest available information usedMay 6, 2026

FAQ

What is Logan Paul’s net worth?

Logan Paul’s net worth is estimated at about $150 million. The figure is not exact because much of his wealth is tied to private businesses and undisclosed contracts.

How did Logan Paul get rich?

He got rich through YouTube, Vine, brand deals, merchandise, boxing, WWE, podcasting, Prime Hydration, and other business ventures.

What is Logan Paul’s salary?

His exact salary is not public. Forbes estimated he earned about $10 million in creator earnings for its 2025 Top Creators measurement period, but that is not the same as a fixed salary.

How much does Logan Paul make per year?

His annual income likely changes a lot. In strong years with major fights, WWE events, brand deals, and Prime-related income, it can be much higher than a normal creator salary.

Is Logan Paul a billionaire?

No. Logan Paul is not a confirmed billionaire. His latest widely published net worth estimate is about $150 million.

What businesses does Logan Paul own?

He is best known as a co-founder and public face of Prime Hydration. He is also connected to Impaulsive, Maverick merchandise, Lunchly, and Anti Fund.

What is Logan Paul’s biggest income source?

Prime Hydration is likely his biggest wealth driver on paper. His most visible cash-flow sources include WWE, podcasting, social media, sponsorships, and boxing.

How much was Logan Paul worth in 2025?

Logan Paul’s 2025 net worth was widely estimated at about $150 million.

Why do Logan Paul net worth estimates differ?

They differ because Prime is private, WWE deals are undisclosed, taxes and debt are not public, and media outlets use different methods.

Who is richer, Logan Paul or Jake Paul?

Most current public estimates place Jake Paul higher than Logan Paul, mainly because of boxing payouts and business ventures.

Does Logan Paul own real estate?

Yes, Logan Paul has been linked to public real estate transactions in California and Puerto Rico. Exact current ownership details are not fully public.

What is Logan Paul’s latest ranking?

Forbes ranked Logan Paul No. 15 on the 2025 Top Creators list.

Conclusion

Logan Paul net worth is best understood as a creator-business estimate, not a simple cash figure. The strongest current public estimate is about $150 million, with Prime Hydration, WWE, boxing, YouTube, podcasting, merchandise, and investments all playing a role.

His wealth changed because he moved from being mainly a YouTuber to being a business owner and sports-entertainment figure. Prime gave him major private-company upside, while WWE and boxing helped keep him visible beyond social media.

Still, estimates vary for good reasons. Private company values, contract terms, taxes, lawsuits, and brand momentum are not fully public. The safest conclusion is that Logan Paul is one of the most financially successful American creators of his generation, but his exact fortune remains an informed estimate.

Source Notes

Source namePage titleWhat it was used forLink
ForbesLogan Paul profile / 2025 Top CreatorsCreator ranking, age, U.S. citizenship, creator earnings context
Forbes AustraliaForbes Top Creators 2025Methodology: Forbes counted gross earnings between April 2024 and April 2025, not private equity
BusinessWireForbes 2025 Top Creators releaseTotal 2025 creator-list earnings and industry context
Bleacher ReportForbes Top Creators 2025 coverageLogan Paul’s reported 2025 earnings and follower context
CelebrityNetWorthLogan Paul Net WorthLatest public $150 million net worth estimate and update context
WWELogan Paul superstar profileWWE signing, major matches, U.S. title, recent WWE status
ESPNLogan Paul re-signs with WWE2023 multiyear WWE contract confirmation
BloombergPrime drinks set to pass $1.2 billion in salesPrime 2023 sales context
Congo BrandsPRIME brand pageOfficial Prime brand description and Logan Paul / KSI founder context
PRIMEAbout PRIMEOfficial brand origin and product positioning
Food DivePrime and Más+ lawsuit coverageLatest Prime legal dispute context
Marketing WeekPrime sales fall in 2024Slower Prime sales context in the U.K. market
BusinessWireAnti Fund closes $30 million fundLogan Paul joining Anti Fund as general partner and AUM context
ForbesLunchly launch coverageLunchly business launch with MrBeast, KSI, and Logan Paul
People / E! OnlineLogan Paul and Nina Agdal relationship updatesEngagement, marriage, and child context
Wikipedia source summaryLogan Paul public biographyBirthday, birthplace, family, early life, education, YouTube and WWE timeline cross-checking
Sporting News / ForbesKSI vs. Logan Paul 2 purseBoxing purse context for KSI rematch
SportsPro / Fox Sports RadioMayweather vs. Logan Paul PPV reportsMayweather exhibition PPV and estimated payout context
ABC News / CBS NewsJapan forest video apology2018 controversy and apology context
CBS News / HealthlinePrime Energy caffeine scrutinyFDA investigation request and caffeine concerns
CBS Colorado / Just DrinksU.S. Olympic Committee suit against PrimeTrademark lawsuit context
SFGATE / Fox BusinessLogan Paul real estate reportsCalifornia ranch purchase and real estate asset context
TMZ / Bleacher Report / Realtor.comEncino and Puerto Rico property reportsPublic real estate sale/listing context without repeating exact addresses
CelebrityNetWorthKSI, Jake Paul, MrBeast profilesComparison table estimates

About the author
Colleen Hoover
Colleen Hoover is a bestselling American author known for emotional romance, young adult fiction, and psychological thrillers, including It Ends with Us, Verity, and Ugly Love.

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